Purpose & Engagement is a multidisciplinary team based in Spain with extensive managerial and international experience. It is associated with the company Impact HCC in the United Arab Emirates (UAE), which has a large customer base and a long history in the country, where they teach the Purpose & Engagement methodology.

Meet the Purpose & Engagement team

Founder and Manager

Juan Bartra

My main motivation in founding Purpose & Engagement has been to create a methodology and tools to help people and organizations be connected and linked by this commitment, which has a lot to do with the heart and the soul. I am overwhelmed with joy at helping companies and teams to make sense of their work because it adds to our existence, creates a fuller existence, generates well-being in our circle of influence (friends, family, collaborators) and more and better results for the company. The opposite is one of the great sources of stress which leaves a great emptiness and unease. This is reason enough to take action with a bulletproof conviction.

  • ESADE (BA in Economics and MBA)
  • Certifications in Coaching and Conscious Coaching by the Vivo Sano Foundation (Madrid)
  • Pepsico – Management Control Department
  • Project management for the European Space Agency (ESA) – Nuevas Técnologías Espaciales SA
  • General Manager Instrumentation Laboratory (Mexico and Central America)
  • Regional Manager Eastern Countries (Austria) Werfen Group (medical devices)
  • Manager of European subsidiaries (Barcelona) – Werfen Group
  • Founder and Manager of Purpose & Engagement

Mireia Poch

Mireia Poch holds a Bachelor’s of Business Administration, an MBA from ESADE and a Degree in Philosophy and Educational Sciences, having pursued her career for 20 years in areas of economic and financial management, management planning and control, as well as in relevant educational institutions and business schools such as the Bosch i Gimpera Foundation of the University of Barcelona and the Escola Palcam.

In 2004, she collaborated with ESADE in the implementation of the LED program for the evaluation and development of managerial skills related to emotional intelligence, carrying out extensive training in the different coaching modalities and at the same time she is board certified in numerous models of self-knowledge such as Myers Briggs, Insights Discovery, Belbin, etc. all of which led her to connect to one of her great passions –personal self-knowledge and the development of people and teams in organizations.

Following this, since 2008 she activated her “Mindfulness and Solidary Coaching” services in which she accompanies many professionals and managers with different university educations such as engineers, lawyers, architects, teachers, physicians, economists, etc. at different points in their career. Following a long and painful illness in 2014 I experienced the enormous benefits of Mindfulness and decided to train as a consultant to help such professionals manage their stress.

Being an entrepreneur and a manager allows me to better understand the challenges and difficulties of the professional life of the people I accompany.


Raf Adams

“I was born in Belgium. I worked in China for 12 years for an international shipping company and since 2008 I specialized in corporate coaching and business training for multinational organizations and individuals. I have had a successful career for 8 years offering the “The Suited Monk” workshops, selling books in Asia and entering the Spanish market. I am an inspiring speaker and lecturer at international universities such as CEIBS (China-Europe International Business School) and I work with global corporate clients, including BPO, GAP, BARCO, OCBC Bank, BASF, Philips, Mead Johnson, Bayer, Henkel. My articles have been published in The Economist Intelligence Unit, Forbes India and Korea Times.

My book The Suited Monk has been translated into English, Spanish and Chinese. It was published with great success in Spain in 2019 and its presentation in Latin America is already being planned through the Amat publishing house. I reside in Barcelona since 2018.


Luis Morales

“Law degree from the UB (University of Barcelona). For fourteen years I have held positions in the management of various multinational companies with a significant number of workers (FCC, BIMBO, PYRÉNEES). Later I reoriented my professional activity towards the business consulting sector (CONSULTORES ESPAÑOLES), which from the beginning I combined with the academic teaching as a university professor, an activity that I continue to exercise continuously because I am passionate about it. Currently, I incorporate the activities of speaker and communicator, directing the weekly radio space “Tribuna, Empresa y Valores” with the aim of raising awareness in the business world and incorporating new values into its organizational culture. I just published my first book, “The MBA without teachers” with the publisher Obelisco“

Dubai (UAE) associated Company: IMPACT-HCC

A company with a broad and extensive presence in the Arab Emirates that has expanded its portfolio of services to its customers by offering and delivering the Purpose & Engagement capsules. Joanna and Manel‘s wide experience, their values and purpose, make them the ideal partner company for the international arena. Manel Blau also speaks Spanish (his mother tongue), so he occasionally collaborates in Purpose & Engagement´s projects in Spain.


Joanna Al-Najjar

Joanna built her human resources bases in PepsiCo International before joining Gillette LTD. She is currently considered an HR authority in the Gulf countries. She is a member of the board of directors of several institutions after almost two decades as Director of Human Resources in government and multinational agencies. “My passion and purpose is to empower people and organizations with new methods and advanced tools in order to work consciously and thus facilitate the gap between professional success and personal well-being

Hawaii Pacific University, United States (Degree in Psychology)

She has several certifications in Psychology of the mind, Multicultural Leadership Construction, Organizational Change Management, How to achieve a superior Customer Service, Prana Healing, Executive Coaching etc.


Manel Blau

Manel Blau es un experimentado profesional Manel Blau is a seasoned HR professional, Trainer and executive coach with a focus on senior level executives and “potentials” across a variety of industries. One of his former clients referred to him as “the best consultant and executive coach I’ve ever had”. Many of his former coachees pointed out how his contributions have had a distinct and lasting impact on their organization and individual performance; one top executive, today a CEO, wrote testifying how Manel’s leadership advisory and coaching taught him “Empathy” and helped him gather a great team.

An active listener with fresh perspectives and “out-of-the box” thinking, Manel has helped executives achieve breakthrough results in companies as diverse as Medtronic, Sanofi, GE Capital, J&J, UAE General Civil Aviation Authority, Dubai Civil Aviation Authority, Dubai Air Navigation Services, Majed Al Futtaim Group, Michelin, AD Sorbonne University, Mundipharma, Ferrovial, Ajman Free Zone, BCDR-AAA Bahrain, Arcelor, Novartis, Diesel, and Comesa to name a few.

Whether in his individual, team or organizational work, Manel helps executives and people at all levels in the organization expand their “effectiveness dashboard” to include the self-awareness dimension, mindset shift, and the importance of “Attitude” in personal and professional interactions, leading to unique and outstanding performances.

Drawing on his more than 25 years of experience within the private, public and multinational sectors, Manel provides a valuable firsthand perspective to clients and, throughout his consultancy and coaching practices, has successfully helped executives reach their potential and deliver breakthrough performances.

Manel has more than 4,500 hours of coaching and has delivered key training modules, including leadership, collaborative team development, negotiation, customer service

For many years, Manel has led the HR department of a large multinational, Senior Client Partner at Boyden and lectured HRM and Leadership at international MBA Programs. He also led the HR Department of the UAE General Civil Aviation Authority, and served as an HR Advisor to the CEO at Bahrain Chamber for Dispute Resolution, the Ajman International Airport Project, Dubai Air Navigation Services and the United Nations Industrial Development Organization

His education includes:

Master degree in Political Science from the Sorbonne-Paris

LLM. International Law from the Madrid Diplomatic School

Languages Spoken:

English, French, Spanish and German

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